India’s jewellery industry is entering an interesting phase in 2026. Gold prices have remained elevated, but jewellery demand is showing signs of adaptation rather than simply disappearing.
According to the World Gold Council, India’s gold demand reached 151 tonnes in Q1 2026, up 10% year-on-year, while the value of demand almost doubled to a record ₹2,275 billion.
This highlights an important change in the market: consumers are becoming more conscious of value, design and affordability.
Lightweight Jewellery Is Gaining Importance
As gold prices remain high, lightweight designs can offer consumers a way to continue purchasing jewellery without significantly increasing their overall spending.
This creates opportunities for jewellery businesses to focus on:
- Lightweight designs
- Statement pieces
- Contemporary styles
- Gold-plated jewellery
- Fashion jewellery
- Versatile everyday pieces
For retailers and jewellery brands, product variety is becoming increasingly important.
What This Means for Jewellery Businesses
The Indian jewellery customer is evolving. Instead of relying exclusively on traditional heavy jewellery, businesses can create collections that combine design, affordability and everyday wearability.
At BHRTI Impex, our collections of necklaces, earrings, rings and cuffs are designed around contemporary jewellery aesthetics, giving businesses access to versatile designs for today's customers.
The future of Indian jewellery isn't only about how much jewellery a customer buys — it's about what kind of jewellery they choose.